Unlock Your Website's Potential: Turn Visitors into Buyers!

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

This newsletter is best viewed online. Click here to read in your browser.

In This Issue:

💡 The Big Idea: How to turn your website into a sales-generating machine.
🐝 Industry Buzz: The latest marketing and real estate industry news updates.
🧠 Get Your Learn On: The Home Builder Digital Marketing Summit is almost here! 
🏆 Quick Win: The importance of researching blog content.
🧰 Tech Check: Add interactive content to your website with Outgrow.
🏅 Marvellous Marketing: A standout social post from Eastbrook Homes.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Creating a Sales-Generating Home Builder Website

Want to turn your website into a powerful sales tool? This article from Blue Tangerine shares actionable tips for home builders to create a site that drives leads and boosts conversions. In this article, they cover:

☑️ Elements to include so you can establish trust with your visitors
☑️ Ways to create an emotional connection
☑️ Examples of common CTAs you can use
☑️ And more!

Industry Buzz 🐝

🏠 Compass CEO Robert Reffkin: “Homebuyers Are Much More Active Than They Were Before” 
In a CNBC interview, Compass CEO Robert Reffkin highlighted that homebuyers are becoming more active compared to earlier this year. He attributes this increase in activity to a greater acceptance of current market conditions, including higher interest rates.

Despite ongoing challenges such as affordability and inventory shortages, buyers are re-engaging with the market, signaling a potential positive shift in housing demand.

📊 Builders Plan For 2025 As Lumber Market Stabilizes
The lumber market is showing signs of stabilization after experiencing extreme volatility in recent years. Builders are now able to better plan for future projects, especially looking toward 2025.

With more predictable lumber prices, builders can focus on long-term strategies and planning for housing developments. However, challenges like labour shortages and inflation remain, which could still affect overall construction costs and timelines.

📈 Housing Affordability Improves Slightly in Q3
In Q3, home affordability improved slightly as slower home price growth and rising incomes created more favorable conditions for homeowners. This offers a positive outlook for those managing their mortgages, despite high interest rates.

The combination of steady wages and stabilizing prices provides hope for the market, with more homeowners seeing financial relief. As economic conditions improve, affordability could continue to trend upward, benefiting current and future homeowners.

🙌 Home Buyers Feeling More Confident With Lower Interest Rates On The Horizon
Home buyer confidence is on the rise as optimism grows around the potential for lower mortgage rates. As the Fannie Mae Home Purchase Sentiment Index (HPSI) marks its highest reading in over two years, it's clear that more buyers are feeling encouraged by predictions of rate stabilization or decline, which is helping to restore interest in the housing market.

Despite ongoing challenges with affordability, this renewed optimism is leading to increased market activity, signalling a more positive outlook for both buyers and builders moving forward.

Get Your Learn On 🧠 

🤝 Home Builder Digital Marketing Summit
Head out to beautiful Raleigh, NC on October 23 - 24th, 2024, for two days of insightful conversations, collaboration, and sharing of innovative marketing ideas. Register by Sep 30 and save $200!

You can learn more here: Home Builder Digital Marketing Summit

Quick Win 🏆

Take a bit of time and research blog content. Filling your editorial calendar starts with building a list of content ideas. Invest 60 minutes to brainstorm topics related to your niche, seasonal events, competitor inspiration, and keyword suggestions from Google autocomplete. This will streamline your future content creation efforts.

Tech Check 🧰

Boost your lead generation and conversions with Outgrow, a no-code tool that adds interactive content like quizzes, calculators, and forms to your website. It offers a ton of templates to help you get started quickly.

AI Prompt Play 🤖

Create a blog article debunking the top 5-7 myths in the home building industry. Provide facts and explanations (please cite sources) to correct misconceptions and offer clarity, positioning the content as informative and authoritative.

Marvellous Marketing 🏅

Stand-Out Social Post From Eastbrook Homes
Today's stand-out social post comes from @eastbrookhomes on Instagram. We love this “Homeowner Highlight” series they’re promoting! It offers their followers and potential buyers a unique, behind-the-scenes look from the perspective of someone who has bought an Eastbrook home before and wants an upgraded space for their growing family.

By linking the series in their bio, they’re bringing followers back to their website with the potential for them to explore their new home options, too. This is great social proof and cross-promotion in action!

Just For Laughs 😂

Final Countdown: New Podcast Almost Here! 🎧

We’re thrilled to announce the upcoming launch of The Home Builder Marketing & Growth Show! This podcast is dedicated to helping home builders, developers, and industry professionals master the art of marketing, grow their businesses, and stay ahead of industry trends.

Each episode will be packed with expert insights, actionable tips, and interviews with industry leaders. Plus, don’t miss our quick-hit segments like Marketing Minute and HubSpot Hacks: Builder’s Edition, designed to provide you with bite-sized strategies to boost your success.

Stay tuned for the release, and get ready to elevate your marketing game!

Points of Interest 🧐

🗓 On this day
On this day in 1970, Fiji gained independence from the United Kingdom. Happy Fiji Day! 

🍪Muppet Menace
A manhunt is underway in Germany after the Cookie Monster was captured on a speed camera going 10mph over the limit.

🍺Trash Tragedy
A museum in the Netherlands has lost one of its star exhibits - an art installation based around beer cans - after a staff member accidentally threw them in the trash.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.4M+ website sessions
🙋 110,300+ leads generated
🏠 9,680+ homes sold
💰 $3.3+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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