Unlocking Social Media Success for Home Builders

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

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In This Issue:

💡 The Big Idea: Nail down the basics of using social media as a home builder.
🐝 Industry Buzz: The latest marketing and industry news updates.
🧠 Get Your Learn On: Join this Neil Patel webinar and learn how to market across generations.
🏆 Quick Win: Analyze your competitors to gain insights for your marketing.
🧰 Tech Check: Automate your marketing with Sintra.
🏅 Marvellous Marketing: A standout social post from Berk Homes.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Social Media Marketing Basics for Home Builders
We have a comprehensive guide for home builders on leveraging social media marketing to enhance visibility, engage directly with potential clients, and build a strong brand identity. All this while offering practical tips on content creation, posting strategies, and using hashtags effectively. We cover:

☑️ how to effectively use social media to increase visibility and reach a broader audience.
☑️ strategies for engaging with potential clients through interactive features and content.
☑️ tips for building a strong brand identity and credibility through consistent and strategic social media activity.
☑️ and more...

Industry Buzz 🐝

🏗️ The Future of the Build-to-Rent (BTR) Market
The build-to-rent (BTR) market is changing, and seven key trends are set to shape it in 2025. Builders are making rentals more affordable, which is especially appealing to millennials and Gen Z’ers.

Many BTR properties now include community amenities like co-working spaces and gyms to encourage long-term rentals. Developers are also focused on eco-friendly features to attract environmentally aware renters, along with other trends. 

🖐️ Five Factors Shaping the New Housing Market in 2025
This article identifies five key factors likely to shape the new housing market in 2025: demographics, economic conditions, housing affordability, regulatory changes, and technological advancements.

Affordability will remain a critical challenge, with builders focusing on cost-efficient construction and smaller homes to meet market needs.

📈 Builder Confidence Continues Upward Trend Post-Election
Builder confidence increased in November as the resolution of election-related uncertainties provided a clearer path for future policy and economic direction. The NAHB/Wells Fargo Housing Market Index rose three points to 46, marking four straight increases since August.

The industry is keeping a close eye on economic developments, as the shift in political dynamics may lead to policy changes impacting housing and construction​

🏘️ Lot Supply Still Low Nationally in Q3, Upcoming Availability Shows Signs of Promise
Zonda's Q3 New Home Lot Supply Index (LSI) reveals mixed trends in lot availability. While lot supply remains critically undersupplied nationally, there are signs of improvement. The LSI recorded a 1.8% quarter-over-quarter increase but a 9.7% year-over-year decline, with 18 of 30 tracked markets showing quarter-over-quarter loosening.

Upcoming lot supply showed promise, rising 17.4% year-over-year, driven by increased activity in roadwork and excavation. These trends indicate potential for growth in single-family housing starts by 2025, supported by larger builders’ confidence in expanding community counts.

Get Your Learn On 🧠 

🖥 Marketing Across Generations: How Different Age Groups Engage With Content
Join Neil Patel on December 3, 2024, and learn how to reach Gen Z, Millennials, Gen X, and Boomers effectively through the right platforms and content formats. You can sign up here: NP Digital Marketing Across Generations Webinar

Quick Win 🏆

Something that can be done in less than an hour is looking at what your competitors are doing. Look at their content, website, or any new promotions or announcements to see what they’ve got going on.

Tech Check 🧰

This is pretty cool! Sintra is an AI-powered platform designed to support business professionals by automating a range of tasks, such as SEO, customer support, email marketing, and social media management. Think of it like an AI toolbox full of “helpers” that save you time by completing routine tasks so you can focus on more strategic initiatives.

AI Prompt Play 🤖

Replace anything within [ ] with your info

Goal: Create an introduction to my email newsletter

Prompt: Assume the role of an expert email copywriter specializing in helping home builders build their brand and convert their list into leads. You understand the power of authenticity, personal touch, and storytelling. You believe in maintaining a personal, conversational tone, and making the reader feel like you are directly speaking to them.

Let's create the introduction story for my monthly email newsletter. I'd like to start with an engaging personal story from this month that we can tie into a lesson or just a takeaway my audience will find interesting.

My audience is [a mix of young professionals and families in the CITY area]. Ask me 5 questions, one by one, to help me discover a good story to share and write this introduction to my email newsletter.

Marvellous Marketing 🏅

Stand-Out Social Post From Berks Homes
Today's stand-out social post comes from @berkshomes over on Instagram. We love this video tour they posted of their move-in ready Mayberry model! It gives prospective buyers a more interactive way to view a home before checking it out in person.

From the Podcast 🎙

#005 | Buyer Personas For Home Builders: How I Leverage Them To Increase Conversion Rates and Fill Sales Pipelines | Marketing Minute
Transform your home builder marketing with effective buyer personas as Jeff reveals proven strategies to identify, understand, and connect with your ideal customers, boost conversion rates, and create targeted marketing campaigns that actually work.

#006 | HubSpot Buyer Personas: My Favourite Way To Segment Contacts And A “Hack” To Collect This Valuable Data From Every New Contact | HubSpot For Home Builders
In this episode, we share how to use buyer personas to create personalized marketing messages and segment contacts effectively.

#007 | Digital Marketing Assets for Builders: Balancing Technology, Affordability and ROI | Kevin Weitzel
Join Outhouse’s Kevin Weitzel to learn strategies for home builders to effectively balance technology costs, prioritize digital tools, and maximize ROI without overspending.

Discover proven home builder marketing strategies and growth tactics with Jeff Schneider on the Home Builder Marketing and Growth Show, your weekly guide to building a more successful business.

Real Estate Market Update 📈

Canadian Market:
The latest data from the Canadian Real Estate Association (CREA) is showing the actual (not seasonally adjusted) national average sale price was $696,166 in October, up 6% on a year-over-year basis. National home sales also jumped a noticeable 7.7% month-over-month.

There was a big interest rate cut of 50 basis points the last week of October, but this increase in home sales looks to be related to the surge in new listings from September. According to Shaun Cathcart, CREAs’s Senior Economist, these October numbers are “a sort of preview for what we might expect to see next year” when supply increases again in the spring.

Just For Laughs 😂

What We’re Watching 🎥

Behind the Brand with Bryan Elliot
This YouTube channel delivers exactly what you think it should. It’s basically a backstage pass to some of the smartest people in marketing. Seth Godin, Kevin O’Leary, Simon Sinek - take a look at the playlists and enjoy!

Points of Interest 🧐

📆  On this day
On this day in 1783, the first crewed hot-air balloon ride was made by Jean-François Pilâtre de Rozier and François Laurent on the outskirts of Paris.

✈️ Rodent Rampage
A Portuguese airline had to ground a plane for several days after 132 hamsters broke loose and roamed around the aircraft.

🧓 Artificial Impatience
A phone company in the UK is rolling out an AI Grandma, designed to waste the time of phone scammers.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.4M+ website sessions
🙋 110,200+ leads generated
🏠 9,680+ homes sold
💰 $3.3+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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Let’s Get Social 😎