Selecting the Right Website Technology for Home Builders

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

This newsletter is best viewed online. Click here to read in your browser.

In This Issue:

💡 The Big Idea: Find the right technology for your home builder website.
🐝 Industry Buzz: The latest marketing and real estate news updates.
🧠 Get Your Learn On: Join Outhouse and learn how to generate lead magnets that really work.
🏆 Quick Win: Create a quick template for your move-in homes.
🧰 Tech Check: Use Designmodo to quickly and easily generate email templates and landing pages.
🤖 A.I. Prompt Play: Generate a showcase for your Quick Possession homes.
📚 Recommended Resource: The Ultimate Blog Title Swipe File for real estate.
🎙️ From The Podcast: Learn how to keep up with technological changes in the industry with Brent Bommes.
🏅 Marvellous Marketing: A standout social post from Reliant Homes.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Selecting the Right Website Technology for Home Builders

Your website is more than just a digital brochure—it's a crucial sales and marketing tool. Take a look at this article from Blue Tangerine to learn how selecting the right technology platform can transform your online presence and drive better results for your business.

In this article:
☑️ Evaluate three distinct approaches to home builder websites.
☑️ Maximize your website's performance with modern delivery techniques.
☑️ Future-proof your digital investment.
☑️ And more...

Industry Buzz 🐝

🏘️ Consumers End 2024 With Slight Optimism About The Housing Market
This Builder Online article provides an optimistic update on how consumers feel about the housing market at the end of 2024. This is largely due to the hopes of lower mortgage rates in 2025, which could improve affordability. The share of people viewing it as a good time to buy rose to about 20%, up from record lows in late 2023.

🔁 A Year in Review from NAHB
In this NAHB article, Chief Economist Dr. Robert Dietz summarized 2024 for the residential construction market. It was a year of cautious optimism and steady demand, but not without persistent challenges.

Single-family home building grew 10% year-to-date, while townhouses and built-for-rent developments gained popularity as affordable options. Builders struggled to address deficits amid rising costs and labour shortages while adapting to meet the demand for flexible, affordable housing.

Despite these hurdles, demand remains strong, fueled by demographic shifts, and builders are adapting with innovative solutions to balance affordability, density, and flexibility in a constrained market.

♻️ Babcock Ranch, D.R. Horton, and BamCore Pilot New Green Building Initiative 
Builder Online has the details on a new project that started last month in Babcock Ranch, with D.R. Horton and BamCore piloting innovative green construction technologies in their master-planned community.

The project showcased BamCore’s DuoShear and MonoShear framing systems, which enhance strength, thermal performance, and acoustic insulation while reducing construction time, material waste, and carbon emissions. 

The initiative underscores Babcock Ranch’s role as a testing ground for sustainable, energy-efficient, and climate-resilient housing, with the potential to influence broader adoption of green building practices worldwide.

Get Your Learn On 🧠 

🖥 CRM Growth Engine: Lead Magnets that Convert
Ready to stop wasting time on lead magnets that underperform? Join us on Tuesday, February 6th at 2:00 PM EST as V23 teams up with Outhouse's Kevin Weitzel to reveal battle-tested strategies for creating lead magnets that consistently fill your sales pipeline. We'll show you exactly how to turn your CRM into a growth engine that converts prospects into opportunities.

Register here: CRM Growth Engine: Lead Magnets that Convert

Quick Win 🏆

Create a "Quick Move-In Homes" content template. Spend 45 minutes developing a standard template for promoting quick possession homes that include the key details buyers want: photos, features, location benefits, price, and move-in timeline.

Tech Check 🧰

Put your Quick Move-In content creation into overdrive with Designmodo's startup. This Bootstrap-based builder delivers the best of both worlds - create coordinated email templates AND landing pages using a simple drag-and-drop interface.

Built-in responsive design ensures your content looks perfect across all devices, while pre-optimized modules for real estate content help you build your entire Quick Move-In marketing system in one place. It's like having a complete marketing pit crew at your fingertips.

AI Prompt Play 🤖

Welcome to AI Prompt Play, where we provide carefully crafted prompts you can copy, customize, and use immediately to create professional marketing content in minutes.

Tips for using these prompts:

• Replace text in [brackets] with your specific information

• Adjust tone and style descriptors to match your brand voice

• Use the generated content as a starting point and customize to your needs

QUICK POSSESSION HOME SHOWCASE

Goal: Create urgency and interest in available quick possession homes

Prompt: Act as a luxury real estate copywriter and sales psychology expert. I am a [CITY] home builder looking to create an engaging post series for [NUMBER] quick possession homes that are ready for [immediate purchase/30 days/etc]. For each home, create: 1) An attention-grabbing headline that emphasizes both urgency and desirability, 2) Three compelling bullet points highlighting the most attractive features, 3) Two paragraphs that paint a picture of life in this home, 4) A clear call-to-action that creates FOMO, and 5) A set of suggested photos to include. The tone should be sophisticated yet approachable, emphasizing both the quality of the home and the opportunity for quick possession.

Marvellous Marketing 🏅

Stand-Out Social Post From Reliant Homes
Today's stand-out social media post comes from @relianthomesga on Instagram. This carousel post covering “5 Homebuying Tips You Should Know” is a great example of educational content that gets prospective buyers thinking about the buying process and what they want in a new home. Positioning yourself as a knowledgeable resource doesn’t go unnoticed. This is the kind of content that will have curious followers visiting your website to learn more about what you have to offer.

From the Podcast 🎙

Discover proven marketing strategies and growth tactics on the Home Builder Marketing and Growth Show with Jeff Schneider. New episodes every week:

#012 | Digital Transformation in Home Building: How To Keep Up With The Pace of Technological Change And Avoid Becoming Obsolete In The Digital Age | Brent Bommes

Digital transformation consultant Brent Bommes shares battle-tested strategies from 13+ years of helping builders modernize their operations. Learn which emerging technologies are worth your attention in 2025 and how to ensure your company stays competitive in an increasingly digital industry.

#011 | Lead Magnets: My Favourite Tactic For Generating Home Buyer Leads + Examples You Can Swipe & Deploy | Marketing Minute

Create a steady stream of qualified leads by offering valuable content upgrades that home buyers actually want. This episode reveals proven lead magnet strategies specifically for home builders, including real examples and implementation guidance.

#010 | Leah Fellows | Online Sales Concierge Best Practices From One Of The Top Trainers In The Industry
In this value-packed episode, industry pioneer Leah Fellows shares battle-tested insights from 18 years of training top-performing OSCs. As the founder of Blue Gypsy Inc and one of the most respected voices in OSC development, Leah reveals what actually works to improve conversion rates and drive more sales.

Listen to the podcast on YouTube, Spotify, Apple Podcasts, Amazon Music or any of your favourite apps.

What We’re Listening To 🎧

Market Proof Marketing: Home Builder Marketing Insights

Looking for no-nonsense marketing advice specifically tailored for the home building industry? Kevin Oakley's weekly podcast delivers exactly that. As the mind behind Do You Convert, Oakley cuts through the marketing fluff to share actionable insights drawn from real-world experience in new home sales and marketing.

Each episode combines timely industry headlines with deep dives into specific marketing strategies, all focused on one goal: generating high-quality leads for your sales team. What sets this podcast apart is its practical, ROI-focused approach to helping builders and developers make smarter decisions about where to invest their marketing resources.

Just For Laughs 😂

Points of Interest 🧐

🗓 On this day
On this day in 1919, the 18th Amendment to the US Constitution was ratified, which outlawed alcohol throughout the country.

🦎 Iguana Be Safe
As temperatures drop in Florida, residents have been advised to watch out for falling iguanas which might become dormant and fall out of trees.

🌭 Bun Ban
North Korea has outlawed hotdogs in a crackdown on ‘treasonous foods.’

Whenever you’re ready, there are three ways we can help:

1. Complimentary 1-Hour Strategy Session: Let's get to know each other. We'll hop on a Zoom call to understand your goals and challenges and then provide actionable marketing recommendations tailored to your business. Walk away with strategies you can implement immediately. Schedule your no-cost strategy session.

2. HubSpot Audit & Optimization: Unlock the full potential of your HubSpot investment. Our thorough 60+ point check-up will identify what's working well and what needs attention in your setup. You'll receive a comprehensive report and a 90-minute review session to maximize your HubSpot performance. Request your HubSpot audit.

3. Complimentary Website & Marketing Check-up: Give your online presence a boost. We'll review your website and marketing channels, then conduct a 60-minute workshop to share our findings. You'll walk away with actionable tips to improve your digital marketing and attract more qualified leads. Sign up for your no-cost marketing check-up.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.4M+ website sessions
🙋 110,200+ leads generated
🏠 9,680+ homes sold
💰 $3.3+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

What did you think of today's email?
Click an emoji. Your feedback helps us improve.

Let’s Get Social 😎