Scale Your Content Creation: A Step-by-Step Guide

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

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In This Issue:

💡 The Big Idea: Scale your content creation with tips from Backlino.
🐝 Industry Buzz: The latest marketing and real estate news updates.
🏆 Quick Win: Use your analytics to find content upgrades you should add to your blog.
🧰 Tech Check: Take control of your lead generation efforts with Outgrow.
🤖 A.I. Prompt Play: Create a high-value guide to convert website visitors into leads.
📚 Recommended Resource: The Ultimate Blog Title Swipe File for Real Estate.
🎙️ From The Podcast: Tips and tricks for your HubSpot Sales Workspace.
🏅 Marvellous Marketing: A standout social post from Rockwood Custom Homes.
📈 Real Estate Market Update: a look at the market stats for Jan 2025
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

How to Scale Content Creation (Step-By-Step Guide)

Creating quality content at scale isn't about working harder—it's about building smarter systems. This comprehensive guide from Backlinko reveals how to transform your content production from a solo effort to a streamlined team approach that delivers consistent results.

In this article, they cover:

☑️ why breaking down your writing process into tiny steps is key.
☑️ how to create an organized content calendar.
☑️ the importance of detailed content briefs and resources.
☑️ proven strategies for maintaining quality while increasing publishing frequency.

Industry Buzz 🐝

💦 FHA Issues Temporary Waiver for New Single-Family Flood Elevation Requirements
The FHA has announced a temporary waiver for new construction in Special Flood Hazard Areas as part of the Federal Flood Risk Management Standard requirements issued by the Department of Housing and Urban Development.

🛠 New-Home Sales Slip to Lowest Levels Since 2023: Zonda
New-home sales slipped to their lowest level since 2023, dropping from “slightly overperforming” to “average” on Zonda’s proprietary New Home Pending Sale Index (PSI). The defining characteristic of today’s housing market is its lack of uniformity.

🪵 Cambium Uses AI to Reduce Lumber Waste
Cambium, founded by Ben Christensen, uses AI to streamline the timber supply chain, turning discarded wood into valuable lumber. Instead of forcing sawmills and tree care companies to adopt complex software, Cambium’s AI extracts transaction data and automates record-keeping.

Quick Win 🏆

Upgrade your top 3 blog posts with premium content offers. Review analytics to find highest-traffic posts. Create simple downloadable resources that expand on each post's topic. Add these as gated content to capture more leads.

Tech Check 🧰

Supercharge your blog's lead generation with Outgrow's no-code interactive platform. Transform standard downloadable resources into dynamic tools prospects actually use—like personalized calculators, quizzes, and assessments. With 1000+ customizable templates and seamless embedding options, you can create premium content that's perfectly aligned with your top-performing blog posts.

AI Prompt Play 🤖

Welcome to AI Prompt Play, where we provide carefully crafted prompts you can copy, customize, and use immediately to create professional marketing content in minutes.

Tips for using these prompts:

• Replace text in [brackets] with your specific information

• Adjust tone and style descriptors to match your brand voice

• Use the generated content as a starting point and customize to your needs

PREMIUM CONTENT OFFER

Goal: Create a high-value downloadable guide that converts website visitors into leads

Prompt: Act as a lead magnet specialist and content marketing strategist. I am a [CITY] home builder looking to create a comprehensive guide titled "The Ultimate [CITY] Home Buyer's Guide." Provide a detailed outline including: 1) An attention-grabbing title and subtitle, 2) 5-7 must-include chapters, 3) Design elements to include, 4) Suggested charts/graphics, 5) Checklists or worksheets to include, and 6) A compelling description for the landing page. The tone should be professional yet approachable, delivering genuine value while showcasing our expertise.

Marvellous Marketing 🏅

Stand-Out Social Post From Rockwood Custom Homes
We had to share this gorgeous home tour video from Rockwood Custom Homes. This is just part 1 (parts 2 and 3 are up as well) and they really showcased this home beautifully. It is such a nice touch to have different team members talk about the features and the home.

Real Estate Market Update 📈

US Market:
According to NAR, existing-home sales fell 4.9% month-over-month to a seasonally adjusted rate of 4.08 million in January 2025. However, year-over-year shows sales have improved 2.0%.

Canadian Market:
In Canada, CREA has stated that although sales were down 3.3% on a month-over-month basis in January, this was mostly the result of sales trailing off in the last week of the month.

From the Podcast 🎙

Discover proven marketing strategies and growth tactics on the Home Builder Marketing and Growth Show with Jeff Schneider. New episodes every week:

#014 | HubSpot Sales Workspace: Helping Builders Close More Home Sales & Boost Productivity | HubSpot For Homebuilders
Transform your sales team's efficiency with HubSpot's new Sales Workspace. Learn how this unified command center helps builder sales teams streamline lead management, boost productivity, and close more deals with less effort.

#013 | Home Builder Blogging Strategy: 3 Types of Blog Articles I Publish Every Month | Marketing Minute
Transform your website into a lead-generating powerhouse with a proven blogging strategy specifically designed for home builders. Discover the three essential types of blog posts that keep your sales pipeline full and position you as the trusted builder of choice in your market.

#012 | Digital Transformation in Home Building: How To Keep Up With The Pace of Technological Change And Avoid Becoming Obsolete In The Digital Age | Brent Bommes
Digital transformation consultant Brent Bommes shares battle-tested strategies from 13+ years of helping builders modernize their operations. Learn which emerging technologies are worth your attention in 2025 and how to ensure your company stays competitive in an increasingly digital industry.

Tune into the podcast on YouTube, Spotify, Apple Podcasts, Amazon Music or any of your favourite apps.

What We’re Listening To 🎧

Marketing School with Neil Patel & Eric Siu
Need bite-sized marketing wisdom during your commute? Marketing School delivers daily 5-10 minute episodes packed with actionable marketing strategies. While not specifically focused on home building, their insights on digital marketing and lead generation are directly applicable to our industry. The episodes on marketing automation and content strategy are particularly valuable for builders looking to scale their marketing efforts.

Just For Laughs 😂

Points of Interest 🧐

🗓 On This Day
Benedict XVI became the first pope to resign since Gregory XII in 1415.

👹 2025 is the 55th Anniversary…
… of Washington State declaring the Sasquatch as its official state monster!

⏩ Infinite Zooming
The zoomquilt.org website is a collaborative painting that infinitely zooms in and was started back in 2004.

Whenever you’re ready, there are three ways we can help:

1. Complimentary 1-Hour Strategy Session: Let's get to know each other. We'll hop on a Zoom call to understand your goals and challenges and then provide actionable marketing recommendations tailored to your business. Walk away with strategies you can implement immediately. Schedule your no-cost strategy session.

2. HubSpot Audit & Optimization: Unlock the full potential of your HubSpot investment. Our thorough 60+ point check-up will identify what's working well and what needs attention in your setup. You'll receive a comprehensive report and a 90-minute review session to maximize your HubSpot performance. Request your HubSpot audit.

3. Complimentary Website & Marketing Check-up: Give your online presence a boost. We'll review your website and marketing channels, then conduct a 60-minute workshop to share our findings. You'll walk away with actionable tips to improve your digital marketing and attract more qualified leads. Sign up for your no-cost marketing check-up.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.4M+ website sessions
🙋 111,790+ leads generated
🏠 9,690+ homes sold
💰 $3.9+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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