Mastering Testimonials: Your Guide to Effective Client Feedback

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

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In This Issue:

💡 The Big Idea: What you need to know about writing a client testimonial.
🐝 Industry Buzz: The latest marketing and real estate news updates.
🏆 Quick Win: Why consistency is key to upping your social media game.
🧰 Tech Check: Use Slidequest to create fast, professional presentations.
🏅 Marvellous Marketing: A standout social post from Eastwood Homes.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

How to Write a Client Testimonial

A compelling testimonial can significantly influence potential home buyers. It provides insights from someone who has already had a positive experience with you! This article has some great tips to help you:

☑️ Establish a clear goal for the testimonial.
☑️ Ask the right questions (we've got a list to help!)
☑️ Choose the right client for your testimonial.
☑️ And more...

Industry Buzz 🐝

🏦 Federal Reserve Keeps Rates Steady But There is One Cut Projected
The Federal Reserve has kept interest rates unchanged, signalling a cautious approach to monetary policy amidst a complex economic landscape. However, they did hint at a possible rate cut by the end of the year, reflecting optimism about controlling inflation without stalling economic growth.

📈 Case-Shiller U.S. Home Price Index Sets All-Time High in May
The S&P CoreLogic Case-Shiller U.S. National Home Price Index reached a new all-time high in May 2024, rising by 2.1% compared to the previous year. This growth is primarily driven by the persistent demand for housing and limited inventory in the market. The overall trend indicates a robust housing market despite recent economic challenges. 

🛠️ 4 Benefits for Builders Bringing Manufacturing Home
This insightful article highlights four key benefits for builders that choose to bring manufacturing closer to home. By integrating manufacturing processes, builders can streamline operations, ensure consistent quality, accelerate project timelines, and achieve better cost efficiency, ultimately leading to increased profitability and competitive advantage in the market.

Quick Win 🏆

It’s easy to post to your social accounts when you get around to it… until you don’t. That’s why taking just an hour to create next week's social media posts is a game-changer for your marketing strategy. 

Consistency is key, so try to schedule posts every other day to maintain a strong presence. Each post should serve a purpose - engaging your readers, showcasing your expertise, or highlighting the benefits of your services. 

Tech Check 🧰

As a marketer, creating presentations is one of those tasks that comes with the territory. Some people love it, others, not so much. To make your presentation creation 10x easier, take a look at Slidequest. You’ll find a huge database of pre-designed presentations, infographic layouts and more. Plus, the downloads are compatible with PowerPoint, Keynote, and Google Slides.

AI Prompt Play 🤖

Replace anything within [ ] with your info

Provide me with a comprehensive list of strategies for crafting compelling and attention-grabbing headlines that not only capture immediate interest but also drive high engagement rates on my [Ad/Landing Page] promoting [Product/Service]. Please include specific techniques for incorporating emotional triggers, power words, and urgency, as well as tips for A/B testing to optimize performance.

Marvellous Marketing 🏅

Stand-Out Social Post From Eastwood Homes
Today's stand-out post comes from @eastwoodhomes on Insta - we love this video they posted! The message is simple, but it does a great job of humanizing their brand. Yes, a home builder’s job is to “just” create homes. But the “why” of what they do and what makes it all worth it is meeting people where they are and helping them build the life they need.

Just For Laughs

Points of Interest 🧐

📆  On This Day
On this day in 1786, the USA officially chose the dollar as its unit of currency.

🐉 Khaleesi Going
A six-year-old in the UK was denied a passport because they were named after a Game Of Thrones character, claiming it was a trademark violation.

🚨 Lego With a Warning
After an extensive eight-month investigation, police in Seattle have finally broken up a notorious Lego smuggling ring.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.3M+ website sessions
🙋 108,720+ leads generated
🏠 9,380+ homes sold
💰 $3.2+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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