Master Your Blog: The Three Must-Have Post Types

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

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In This Issue:

💡 The Big Idea: The three types of blog posts you should be creating.
🐝 Industry Buzz: The latest marketing and real estate news updates.
🧠 Get Your Learn On: Register to join in a conversation with Magda Esola!
🏆 Quick Win: Close your sales gap with this sales funnel analyzer tool.
🧰 Tech Check: Find great royalty-free images with DepositPhotos.
🏅 Marvellous Marketing: A standout Insta post from Highland Homes.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

3 Types Of Blog Posts Every Home Builder Should Publish

Blogging is an essential tool in your digital arsenal, but not all articles are created equal. Three particular types of blog posts are incredibly effective. In this article, we explore how each one can benefit your business and help you reach new heights.

In this article, we break down:

☑️ three types of blog posts you should be creating.
☑️ why blogging matter for home builders.
☑️ real examples of blog posts that have achieved success.
☑️ and more...

Industry Buzz 🐝

🏘️ D.R. Horton Leans On Smaller Floor Plans to Tackle Housing Affordability
D.R. Horton is tackling housing affordability by building smaller homes and offering incentives, like temporary mortgage rate buydowns, to make homeownership more accessible. With rising rates and home prices, these initiatives aim to attract budget-conscious buyers by balancing quality with affordability in a challenging market.

📊 Homeownership Rates for Young Adults Showing Signs of Improvement
A new report from NAHB highlights the resilience of younger households, even as the homeownership rate for those under 35 fell slightly to 37% in Q3 2024, marking the lowest level since 2020. Despite economic challenges, younger adults remain active in the market, balancing affordability pressures and high interest rates. 

With ongoing adjustments in mortgage rates and more affordable housing solutions emerging, younger buyers are finding opportunities to enter the market. This trend underscores their determination and adaptability, with minimal change in homeownership % over the last year where rates stayed high.

🤝 Smith Douglas Homes and LoanDepot Partner Up: Ridgeland Mortgage
Smith Douglas Homes and LoanDepot have announced a joint venture called Ridgeland Mortgage, designed to streamline and enhance the financing process for Smith Douglas homebuyers.

By integrating lending directly into the home-buying journey, Ridgeland Mortgage aims to provide a seamless, personalized experience for buyers, offering tailored loan products that align with the affordability goals of Smith Douglas Homes. 

This partnership reflects the companies’ commitment to making homeownership more accessible and efficient, particularly in a challenging economic environment, by providing competitive mortgage solutions that simplify the path to buying a new home.

Get Your Learn On 🧠 

🔍 Resilience and Results: A Conversation with Magda Esola
Join Kimberly Mackey from New Home Solutions Consulting on November 12, 2024, as she sits down with Magda Esola, the VP of Sales at Brookline Homes and President Elect 2024 of the Canopy Realtor Association. Magda is a powerhouse in the home building industry with sales of over half a billion dollars and a remarkable story.

Register now to participate live and get your questions answered, or catch the recording if you can't attend.

Quick Win 🏆

Find out exactly what you need to do to hit your sales goal targets with this free sales funnel analyzer tool. Learn how to calculate the exact traffic you need to hit your sales goals. Identify which conversion rates to optimize and close your sales gap without having to add a lot of traffic.

Tech Check 🧰

Sometimes you just need a couple of good images to finish up a project. Enter DepositPhotos - a fantastic library of over 270 million royalty-free images and vectors at your fingertips. Plus, they have a cool AI image generator! You can purchase by the image or sign up for their monthly subscription, whichever best fits your budget.

AI Prompt Play 🤖

Replace anything within [ ] with your info

Develop an engaging video script that highlights the unique benefits of [your company]'s [product] for [target audience] in the home building industry. The script should resonate with the audience’s needs, clearly demonstrate value, and include a compelling call to action to drive interest and engagement.

Marvellous Marketing 🏅

Stand-Out Social Post From Highland Homes
Today's stand-out social media post comes from @highlandhomestx - we love this virtual video tour they posted! This video of their Newport model features stunning exterior drone footage and then has you flying right inside, where you’re taken through each expertly staged room to see the full potential of this floor plan. A virtual tour as good as this one is sure to get potential buyers excited about seeing it in person.

From the Podcast 🎙

#003 | 5 Pages, Double The Leads: The HubSpot CTA Trick I Use To Drastically Increase Lead Flow | HubSpot For Home Builders
In this episode of HubSpot for Homebuilders, learn how to strategically place CTAs on your website's top 5 pages to dramatically increase lead conversion rates using HubSpot's powerful tools.

#004 | Home Builder Websites That Generate Sales: Expert Advice From An Industry Veteran | Greg Bray
Transform your home builder website from a digital brochure into a sales-generating powerhouse as industry expert Greg Bray reveals proven strategies for optimizing your online presence, from SEO and content strategy to leveraging digital tools that drive results.

#005 | Buyer Personas For Home Builders: How I Leverage Them To Increase Conversion Rates and Fill Sales Pipelines | Marketing Minute
Transform your home builder marketing with effective buyer personas as Jeff reveals proven strategies to identify, understand, and connect with your ideal customers, boost conversion rates, and create targeted marketing campaigns that actually work.

Discover proven home builder marketing strategies and growth tactics with Jeff Schneider on the Home Builder Marketing and Growth Show, your weekly guide to building a more successful business.

Just For Laughs 😂

What We’re Reading 📖

The Marketing Brew: This weekday article-round-up-style newsletter is full of current marketing news, trends and more. It’s less than five minutes a day to stay in the know in the marketing world. Check it out here: The Marketing Brew newsletter.

Points of Interest 🧐

🗓 On this day
On this day in 1885, Canada’s Transcontinental Railway was officially completed.

🥖 Bread Alert
Hackers in France stole data from an electric company and demanded the $125,000 ransom for its return be paid entirely in baguettes.

🪵 A Log-ical Choice
Japan has launched the first wood-panelled satellite into space to test its suitability as a building material for future projects.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.4M+ website sessions
🙋 110,200+ leads generated
🏠 9,680+ homes sold
💰 $3.3+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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