Home Builder Email Marketing Tips: Build a System That Sells

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

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In This Issue:

💡 The Big Idea: Make the most of your email marketing campaigns.
🐝 Industry Buzz: The latest marketing and real estate news updates.
🧠 Get Your Learn On: Rebuild your digital marketing engine for the AI era with Neil Patel.
🏆 Quick Win: Use a sequence to get reviews from your happy customers.
🧰 Tech Check: Keep your email database clean with Bouncer.
🤖 A.I. Prompt Play: A custom prompt to build up your referrals.
📚 Recommended Resource: 10 Simple Marketing Upgrades to Sell More Homes.
🎙️ From The Podcast: Turn your marketing into a revenue generator with insights from Rob Krohn.
🏅 Marvellous Marketing: A standout social post from Mattamy Homes.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Best Home Builder Email Marketing Tips for 2025

Stop letting email marketing be an afterthought. This comprehensive guide reveals a systematic approach to creating emails that engage, convert, and keep your brand front-of-mind throughout the lengthy home buying process.

In this article:

☑️ The list-building strategies that attract quality, engaged subscribers
☑️ How to craft emails with compelling subject lines and clear CTAs
☑️ The right frequency and timing to maximize opens
☑️ Simple automations that deliver the right content at the right time

Industry Buzz 🐝

🤝 Brookfield and Sekisui Expand Their Partnership
Brookfield Residential and North America Sekisui House have expanded their partnership, giving the combined portfolio 30,000 single-family lots in markets all over the US.

🗓 HUD 6-Month Delay is Good for Housing
The Trump administration has announced a six-month delay, meaning the Department of Housing and Urban Development (HUD) will wait an additional six months before enforcing the implementation of a mandatory energy code, something started in the prior administration.

🏅IBS Has Announced the Winners
IBS 2025 was an amazing show, and they’ve released the “Best Of” awards from the event. Take a look at the winners in a variety of categories including energy efficient products, home technology, window & door products, and more.

Get Your Learn On 🧠 

🖥 The Future of Organic Traffic
Discover how to rebuild your digital marketing engine for the AI era. Join Neil Patel on March 18th at 8 am PST to learn a systematic approach to maintaining visibility and driving conversions despite fewer clicks and changing traffic patterns. You'll get practical, revenue-focused strategies to ensure every website visit counts in today's zero-click search environment. Register here: The Future of Organic Traffic

Quick Win 🏆

Set up automated review requests. Create an email sequence asking happy customers for reviews. Time sends for key moments in their journey. Build social proof systematically.

Tech Check 🧰

Maximize your email campaigns with Bouncer's powerful email verification platform. Clean your customer lists before launching automated sequences for higher deliverability rates. Their easy-to-use system verifies addresses in real-time, identifies risky contacts, and integrates with your existing ESP—ensuring your emails actually reach your database instead of bouncing or triggering spam filters.

AI Prompt Play 🤖

Welcome to AI Prompt Play, where we provide carefully crafted prompts you can copy, customize, and use immediately to create professional marketing content in minutes.

Tips for using these prompts:

• Replace text in [brackets] with your specific information

• Adjust tone and style descriptors to match your brand voice

• Use the generated content as a starting point and customize to your needs

REFERRAL NURTURE PROGRAM

Goal: Encourage and nurture referrals from happy homeowners

Prompt: Act as a referral marketing specialist and customer advocacy expert. I am a [CITY] home builder looking to create an email campaign that encourages and nurtures referrals from our homeowners. Design a sequence that includes: 1) Program introduction email, 2) Success story showcase emails, 3) Reminder templates, 4) Thank you templates for referrals received, and 5) Status update emails for referrals in progress. Include subject lines and specific language that makes referring feel easy and rewarding. The tone should be appreciative and encouraging.

Marvellous Marketing 🏅

Stand-Out Social Post from Mattamy Homes
Checking out Mattamy Homes on Insta, we saw this awesome video picking up on the this/that trend. This post showcased some great options they offer in such a fun way - well done!

From the Podcast 🎙

Discover proven marketing strategies and growth tactics on the Home Builder Marketing and Growth Show with Jeff Schneider. New episodes every week:

#015 | Home Builder Marketing Strategies: Expert Insights on Digital Marketing, Sales Training & Brand Messaging | Rob Krohn
Transform how your home builder marketing delivers results with Rob Krohn's proven strategies. Discover data-driven tactics, buyer persona insights, and emerging tech applications that can turn your marketing into a revenue-generating engine.

#014 | HubSpot Sales Workspace: Helping Builders Close More Home Sales & Boost Productivity | HubSpot For Homebuilders
Transform your sales team's efficiency with HubSpot's new Sales Workspace. Learn how this unified command center helps builder sales teams streamline lead management, boost productivity, and close more deals with less effort.

#013 | Home Builder Blogging Strategy: 3 Types of Blog Articles I Publish Every Month | Marketing Minute
Transform your website into a lead-generating powerhouse with a proven blogging strategy specifically designed for home builders. Discover the three essential types of blog posts that keep your sales pipeline full and position you as the trusted builder of choice in your market.

Tune into the podcast on YouTube, Spotify, Apple Podcasts, Amazon Music or any of your favourite apps.

What We’re Watching 🎥

Blue Tangerine, YouTube
Specializing in home builder websites, the Blue Tangerine YouTube channel is full of tips, tricks, and ideas on what builders can do to take their marketing to the next level. Check out their podcast episodes with special guests from all over the industry, summit highlights, and more.

Just For Laughs 😂

📆 On this day
In the first courtroom verdict to be televised in the United States, Jack Ruby was found guilty of the murder of Lee Harvey Oswald, assassin of U.S. President John F. Kennedy.

🌮 Taco Bell Reveals a New Menu
Don’t worry, your favs aren’t going anywhere. But there are some new things coming! Crispy fajitas, chicken taquitos, a brisket taco - it’s gonna be fire!

🇨🇦 Liberals Have a New Leader
As Justin Trudeau stands down, Mark Carney will replace him as the leader of the Liberal Party. With 85.9% of the vote, there wasn’t much of a contest.

Whenever you’re ready, there are three ways we can help:

1. Complimentary 1-Hour Strategy Session: Let's get to know each other. We'll hop on a Zoom call to understand your goals and challenges and then provide actionable marketing recommendations tailored to your business. Walk away with strategies you can implement immediately. Schedule your no-cost strategy session.

2. HubSpot Audit & Optimization: Unlock the full potential of your HubSpot investment. Our thorough 60+ point check-up will identify what's working well and what needs attention in your setup. You'll receive a comprehensive report and a 90-minute review session to maximize your HubSpot performance. Request your HubSpot audit.

3. Complimentary Website & Marketing Check-up: Give your online presence a boost. We'll review your website and marketing channels, then conduct a 60-minute workshop to share our findings. You'll walk away with actionable tips to improve your digital marketing and attract more qualified leads. Sign up for your no-cost marketing check-up.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.4M+ website sessions
🙋 111,790+ leads generated
🏠 9,690+ homes sold
💰 $3.9+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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