The Home Builder's Blueprint: Blog Posts That Drive Results

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

This newsletter is best viewed online. Click here to read in your browser.

In This Issue:

💡 The Big Idea: The three types of blog posts you should focus on.
🐝 Industry Buzz: The latest marketing and real estate news updates.
🧠 Get Your Learn On: Check out this sales and marketing power hour.
🏆 Quick Win: Transform a single article into a week’s worth of social content.
🧰 Tech Check: Use data, not guesswork, to find out what content is resonating with your audience.
🤖 A.I. Prompt Play: A custom prompt to address common questions and climb the SEO rankings.
📚 Recommended Resource: 3 Fundamentals That Make Your Home Builder Marketing More Buyer-Friendly.
🎙️ From The Podcast: Create a lead-generating powerhouse with a proven blogging strategy specifically designed for home builders.
🏅 Marvellous Marketing: A standout social post from Reliant Homes.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

3 Types Of Blog Posts Every Home Builder Should Publish

Your blog isn't just a content hub - it's a powerful sales tool waiting to be unleashed. This comprehensive guide reveals how top-performing home builders are using three distinct types of blog posts to drive consistent leads and sales, regardless of market conditions.

In this article, we cover:

☑️ the proven framework for turning your blog into a lead-generation machine
☑️ why most builders get the content mix wrong (and how to fix it).
☑️ strategic templates for each post type, complete with real examples.
☑️ how to balance promotion with value using the 80/20 rule.

Industry Buzz 🐝

📜 Trump Policy Takes Center Stage
Tariffs, policies, and disruptions - NAHB Chief Economist Robert Dietz did a high-level economic overview of the new administration’s policies and how they could affect the current housing market.

🏈 Superbowl LIX Ad Results
Super Bowl ads aren’t just about entertainment; they’re a test of consumer engagement. This article from MarketingDive breaks down the data, highlighting which brands resonated most with audiences.

🏘 Tariffs and the Home Building Industry
Looking at the potential impacts of the proposed tariffs, Builder Online spoke with Zonda principal Todd Tomalak and he feels the announced tariffs have a three-fold implication.

Get Your Learn On 🧠 

🖥 Stop Waiting, Start Selling: Sales & Marketing Integration
Is your sales team waiting for leads instead of creating them? Carol Morgan, Denim Marketing and Kimberly Mackey, New Homes Solutions Consulting will be joined by industry experts Mollie Elkman of Group Two and Naomi Wright of Stevens Fine Homes on February 19th at noon ET for an actionable Power Hour on integrating marketing into your sales approach. Learn how today’s top builders are taking control of their pipeline in today's competitive market.

Register at: Sales & Marketing Power Hour

Quick Win 🏆

Transform one blog post into a week of social content. Take your latest blog post and break it into 5-7 smaller pieces - pull out statistics, create quote graphics, highlight key tips, or share surprising facts. You'll have a full week of engaging social content from just one article.

Tech Check 🧰

Track what resonates with your audience using MonsterInsights. See exactly which blog content drives the most engagement, then prioritize those high-performing pieces for your social media calendar. Built-in social click tracking shows you which platforms give you the best ROI, so you can focus your repurposing efforts where they matter most.

AI Prompt Play 🤖

Welcome to AI Prompt Play, where we provide carefully crafted prompts you can copy, customize, and use immediately to create professional marketing content in minutes.

Tips for using these prompts:

• Replace text in [brackets] with your specific information

• Adjust tone and style descriptors to match your brand voice

• Use the generated content as a starting point and customize to your needs

FAQS PAGE CONTENT

Goal: Create comprehensive, SEO-friendly FAQ content that addresses common buyer questions

Prompt: Act as a home building expert and customer experience specialist. I am a [CITY] home builder looking to create an extensive FAQ section for our website. Provide: 1) Categories to organize questions, 2) 30 must-answer questions, 3) Clear, concise answers that build trust, 4) Internal linking opportunities, 5) Schema markup suggestions, and 6) Related content ideas. The tone should be helpful and straightforward, demonstrating expertise while remaining accessible.

Marvellous Marketing 🏅

Stand-Out Social Post From Reliant Homes
Taking a look at this carousel from Reliant Homes on Instagram, we love the clean look and layout of these images. Done in the updated sizing, they’ve really utilized the additional space well. With wonderful images, great info, and a succinct caption, this post is a win!

From the Podcast 🎙

Discover proven marketing strategies and growth tactics on the Home Builder Marketing and Growth Show with Jeff Schneider. New episodes every week:

#013 | Home Builder Blogging Strategy: 3 Types of Blog Articles I Publish Every Month | Marketing Minute
Transform your website into a lead-generating powerhouse with a proven blogging strategy specifically designed for home builders. Discover the three essential types of blog posts that keep your sales pipeline full and position you as the trusted builder of choice in your market.

#012 | Digital Transformation in Home Building: How To Keep Up With The Pace of Technological Change And Avoid Becoming Obsolete In The Digital Age | Brent Bommes
Digital transformation consultant Brent Bommes shares battle-tested strategies from 13+ years of helping builders modernize their operations. Learn which emerging technologies are worth your attention in 2025 and how to ensure your company stays competitive in an increasingly digital industry.

#011 | Lead Magnets: My Favourite Tactic For Generating Home Buyer Leads + Examples You Can Swipe & Deploy | Marketing Minute
Create a steady stream of qualified leads by offering valuable content upgrades that home buyers actually want. This episode reveals proven lead magnet strategies specifically for home builders, including real examples and implementation guidance.

Tune into the podcast on YouTube, Spotify, Apple Podcasts, Amazon Music or any of your favourite apps.

What We’re Reading 📖

The 1-Page Marketing Plan by Allan Dib
Tired of complex marketing plans that gather dust? Allan Dib's practical approach breaks down marketing strategy into nine simple steps that fit on a single page. His direct-response marketing techniques are perfect for home builders looking to generate immediate results.

If you're juggling multiple marketing responsibilities and need a clear, actionable framework, this book is your new go-to resource. Grab it on Amazon on Kindle, Audio, paperback, or a hardcover.

Just For Laughs 😂

Points of Interest 🧐

🗓 On This Day
In 1689, King William III and Queen Mary II were proclaimed the king and queen of England, ruling jointly until Queen Mary’s death.

🍊 Orange Cream from Coca-Cola
Announced last month, Coke launched its new ad campaign this week for its Orange Cream flavour. Using childhood nostalgia, there’s an ice cream truck and a twist on their classic iconography.

👃 A Library of Scents
The Osmothèque in Versailles, France, is the world's only scent archive, preserving over 3,200 perfumes, including many no longer in production. They even have recreations of fragrances used by ancient Egyptians.

Whenever you’re ready, there are three ways we can help:

1. Complimentary 1-Hour Strategy Session: Let's get to know each other. We'll hop on a Zoom call to understand your goals and challenges and then provide actionable marketing recommendations tailored to your business. Walk away with strategies you can implement immediately. Schedule your no-cost strategy session.

2. HubSpot Audit & Optimization: Unlock the full potential of your HubSpot investment. Our thorough 60+ point check-up will identify what's working well and what needs attention in your setup. You'll receive a comprehensive report and a 90-minute review session to maximize your HubSpot performance. Request your HubSpot audit.

3. Complimentary Website & Marketing Check-up: Give your online presence a boost. We'll review your website and marketing channels, then conduct a 60-minute workshop to share our findings. You'll walk away with actionable tips to improve your digital marketing and attract more qualified leads. Sign up for your no-cost marketing check-up.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.4M+ website sessions
🙋 110,200+ leads generated
🏠 9,680+ homes sold
💰 $3.3+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

What did you think of today's email?
Click an emoji. Your feedback helps us improve.

Let’s Get Social 😎