Email Tips That Actually Work for 2025

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

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In This Issue:

💡 The Big Idea: Dive into the top email marketing tips for 2025.
🐝 Industry Buzz: The latest marketing and real estate news updates.
🧠 Get Your Learn On: Sign up for an Intro to AI for Marketers and learn how to automate your marketing activities.
🏆 Quick Win: Create a community highlight reel to sell homes faster.
🧰 Tech Check: Generate high-quality AI video content with Synthesia.
🤖 A.I. Prompt Play: A prompt to create an intriguing neighbourhood lifestyle reel.
📚 Recommended Resource: 10 Simple Marketing Upgrades To Help You Sell More Homes Faster.
🎙️ From The Podcast: Online Sales Concierge Best Practices From One Of The Top Trainers In The Industry.
🏅 Marvellous Marketing: A standout social post from Eastwood Homes.
📈 Real Estate Market Update: a look at the market stats for November 2024.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Best Home Builder Email Marketing Tips for 2025

What if your most powerful marketing tool was sitting in plain sight? Uncover why email is far from dead and how home builders are generating leads and revenue from their contact lists.

☑️ Decode the art of building an email list that is actually engaged.
☑️ Master the psychology behind crafting strong emails that get opened.
☑️ Learn best practices to build trust and maximize your results.
☑️ Dive into the metrics you should be tracking.
☑️ and more…

Industry Buzz 🐝

🤝 How Tri Pointe Homes is Building Trust and Keeping Buyers Connected
In this Builder Online article, CindyAnn Lucas, a construction manager at Tri Pointe Homes, shares what they’re doing to prioritize transparency and engagement by keeping buyers actively connected throughout the construction process. These efforts help buyers stay informed and involved, ensuring they feel confident even amidst market uncertainties.

📈 Mortgage Rates Up in November Following Post-Election Market Uncertainty
NAHB shares new mortgage rate data from Freddie Mac showing a quick increase in November due to market volatility and a spike in Treasury yields following the election. The average rate for a 30-year fixed mortgage increased by 38 basis points to 6.81%, and the 15-year fixed mortgage climbed as well.

🤞 Consumers Feeling Hopeful About Future Mortgage Rate Cuts
Builder Online reports on the latest update to The Fannie Mae Home Purchase Sentiment Index (HPSI), which rose slightly to 75 in November as consumer optimism about falling mortgage rates grew. Those saying it’s a “good time to buy” increased to 23% from 14% a year ago, despite continued affordability challenges. Experts forecast home price growth to slow further in 2025 and 2026, as elevated rates and inventory growth ease price pressures.

Get Your Learn On 🧠 

🤖 Intro to AI for Marketers
Unlock the power of AI in marketing with this must-attend live online class by Marketing AI Institute founder Paul Roetzer. Designed for marketers with zero technical background, this 30-minute session will show you how to leverage AI to revolutionize your work - from automating repetitive tasks to unlocking deeper insights.

Learn how to intelligently automate hundreds of marketing activities, including ad copy development, lead qualification, social media updates, and campaign strategizing. The class will cover critical topics like identifying AI use cases, evaluating AI technology vendors, and measuring the impact of AI tools on your business's efficiency.

Mark your calendar for Wednesday, January 15, 2025, at 12 PM ET/9 AM PT. Whether you're looking to eliminate grunt work or focus on more impactful marketing activities, this webinar promises to be a game-changer for modern marketers.

Quick Win 🏆

Create a community highlight reel. Spend 15-30 minutes taking smartphone photos of your community's best features (parks, schools, shopping, etc). Use a free app like Canva, CapCut, or InShot to stitch your photos and clips together. Add upbeat music, text overlays, and captions highlighting the community benefits. Post it on social media, embed it in emails, and feature it on your website to showcase the neighbourhood's unique appeal!

Tech Check 🧰

Quickly convert text and/or photos into polished marketing videos using Synthesia's AI-powered platform. Add professional voiceovers, smooth transitions, and branded elements to your videos in minutes, producing high-quality video content that elevates your marketing without expensive production costs.

AI Prompt Play 🤖

Welcome to AI Prompt Play, where we provide carefully crafted prompts you can copy, customize, and use immediately to create professional marketing content in minutes.

Tips for using these prompts:

• Replace text in [brackets] with your specific information

• Adjust tone and style descriptors to match your brand voice

• Use the generated content as a starting point and customize it to your needs

NEIGHBORHOOD LIFESTYLE REEL

Goal: Create an engaging social media reel that showcases the lifestyle and amenities of a new community

Prompt: Act as a professional real estate videographer and content strategist. I am a [CITY] home builder looking to create a 30-second Instagram/TikTok reel highlighting life in [COMMUNITY NAME]. The target audience is [young families looking for their forever home]. Provide a shot-by-shot script that includes: 1) Suggested video clips to capture (15-20 clips at 1-2 seconds each), 2) Music style recommendations, 3) On-screen text for each clip, 4) A voiceover script that tells a story about the community lifestyle, and 5) Three hook options for the first 3 seconds. The tone should be [warm and aspirational] while highlighting real lifestyle moments.

Recommended Resource 📚

Marvellous Marketing 🏅

Stand-Out Social Post From Eastwood Homes
Today’s stand-out social post comes from @eastwoodhomes on Instagram. They took some timely inspiration from everyone’s “Spotify Wrapped” lists to create their own version, showcasing the top five floor plans and build on your lot (BOYL) locations for 2024. This was a very creative way to recap the year and give thanks to their customers for 1,469 homes sold.

Real Estate Market Update 📈

Canadian Market:
The latest data from the CREA is showing the actual (not seasonally adjusted) national average sale price was $694,411 in November, up 7.4% on a year-over-year basis. Home sales were also up 2.8% month-over-month. According to Shaun Cathcart, CREA’s Senior Economist, “the Bank of Canada's latest 50-basis point cut together with a loosening of mortgage rules could mean a more active winter market than normal.”

From the Podcast 🎙

Discover proven marketing strategies and growth tactics on the Home Builder Marketing and Growth Show with Jeff Schneider. New episodes every week:

#010 | Leah Fellows | Online Sales Concierge Best Practices From One Of The Top Trainers In The Industry
In this value-packed episode, industry pioneer Leah Fellows shares battle-tested insights from 18 years of training top-performing OSCs. As the founder of Blue Gypsy Inc and one of the most respected voices in OSC development, Leah reveals what actually works to improve conversion rates and drive more sales.

#009 | Contact Type: A Custom HubSpot Property To Sort Contacts So Sales People Only Focus On Prospects | HubSpot for Home Builders
This episode provides actionable steps to enhance your HubSpot implementation. In it, Jeff shares a simple yet powerful trick to get your HubSpot database organized for your sales team.

#008 | Model Home Sales Tips: How To Elevate The Customer Experience In Your Show Home Based On My Experience Mystery Shopping Dozens Of Local Builders | Marketing Minute 
In this podcast episode, Jeff Schneider shares valuable insights from mystery shopping experiences to enhance customer engagement and boost sales in model homes.

Tune into the podcast on YouTube, Spotify, Apple Podcasts, Amazon Music or any of your favourite apps.

What We’re Reading 📖 

They Ask, You Answer by Marcus Sheridan

Discover the game-changing business philosophy that helps companies become the most trusted voice in their industry. Marcus Sheridan's bestselling book reveals how to transform your marketing. Rated by Mashable as the "#1 Marketing Book" in 2017 and listed by Forbes as a must-read for CMOs!

Just For Laughs 😂

Points of Interest 🧐

🗓 On this day
On this day in 1958, the first radio broadcast was transmitted from space, in which US President Dwight D. Eisenhower sent a Christmas message wishing for peace on Earth.

👀 Eye Don’t Care
Residents of Bend, Oregon are mocking city officials after they made a plea for locals to stop putting googly eyes on public statues.

💰The Fart Of Investing
Discerning investors are celebrating as the Fartcoin cryptocurrency has skyrocketed in value, hitting an $800m USD market cap.

Whenever you’re ready, there are three ways we can help:

1. Complimentary 1-Hour Strategy Session: Let's get to know each other. We'll hop on a Zoom call to understand your goals and challenges and then provide actionable marketing recommendations tailored to your business. Walk away with strategies you can implement immediately. Schedule your no-cost strategy session.

2. HubSpot Audit & Optimization: Unlock the full potential of your HubSpot investment. Our thorough 60+ point check-up will identify what's working well and what needs attention in your setup. You'll receive a comprehensive report and a 90-minute review session to maximize your HubSpot performance. Request your HubSpot audit.

3. Complimentary Website & Marketing Check-up: Give your online presence a boost. We'll review your website and marketing channels, then conduct a 60-minute workshop to share our findings. You'll walk away with actionable tips to improve your digital marketing and attract more qualified leads. Sign up for your no-cost marketing check-up.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.4M+ website sessions
🙋 110,200+ leads generated
🏠 9,680+ homes sold
💰 $3.3+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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