Boost Home Sales With the Power of Compounding Blog Posts

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

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In This Issue:

💡 The Big Idea: what are compounding blog posts and why you should have them.
🐝 Industry Buzz: The latest marketing and real estate updates.
🏆 Quick Win: editorial calendars are a huge life-saver.
🧰 Tech Check: take a look at Later to make social media much easier.
🏅 Marvellous Marketing: A standout social post from Berks Homes.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Why Compounding Blog Posts Could Mean More Sales for Your Business

Looking to boost sales with your blog? This article explains how compounding blog posts can drive more traffic and generate sales. Learn how strategic content can keep working for you long after it's published, attracting new leads and increasing conversions. In this article, we talk about:

☑️ what is a compounding blog post
☑️ how they can increase traffic (which can increase sales!)
☑️ what kinds of articles are and are not considered compounding
☑️ and more...

Industry Buzz 🐝

📉 Inflation Showing Signs of Easing
In September, inflation showed signs of easing slightly, with the Consumer Price Index (CPI) rising 0.4% month-over-month and 3.7% year-over-year, according to the U.S. Bureau of Labor Statistics.

This small improvement offers cautious optimism for the housing industry as inflation remains a critical factor influencing interest rates and affordability.

🥳 Builder Confidence Ticks Up Slightly in October
Builder confidence increased slightly in October, despite ongoing affordability challenges, according to NAHB. The NAHB/Wells Fargo Housing Market Index (HMI) shows this rise as builders continue to face high interest rates and construction costs. While affordability remains a key issue, builder sentiment improved as expectations for sales over the next six months became more positive.

💰 Pacesetter Homes Sets Their Sights On Major Austin Expansion
Pacesetter Homes has secured $15 million to support its expansion in the Austin, Texas market. The funding, provided by IHP Capital Partners, will help the homebuilder scale operations, acquire land, and increase home production in high-demand areas.

This strategic investment will enable Pacesetter to meet growing housing demands in one of the country’s fastest-growing cities, further solidifying its presence in the region. With Austin’s population booming, Pacesetter Homes is well-positioned to take advantage of this opportunity for growth.

Quick Win 🏆

An editorial calendar is essential for effective content marketing, helping you plan, brainstorm, and organize your blogging efforts. It ensures you stay on track and always have ideas. You can set up a calendar in just 60 minutes using tools like Trello, CoSchedule, or Asana—or even use a simple spreadsheet if that suits your style.

Tech Check 🧰

If you’re looking for a way to make social media management easier, then you need to check out Later. This tool is the ultimate scheduler and works for every channel. It has a caption generator and a mobile app, and there’s also a planning calendar to make it even easier! 

Resource Library 📚

AI Prompt Play 🤖

Replace anything within [ ] with your info

Act like a home builder showcasing a new floor plan; create a social media post for [social platform] that promotes this stunning new home in [community name].

Our ideal buyer profile is [target audience].

This is a [home type] with [number] bedrooms, [number] bathroom(s), and [number] sqft.

Highlight this floor plan's unique features: [feature 1], [feature 2], [feature 3].

Include emojis, relevant hashtags, and a call to action. Make it exciting and engaging enough for potential buyers to want to learn more and contact us for more details about the floor plan.

Marvellous Marketing 🏅

Stand-Out Social Post From Berks Homes
Today's stand-out social media post comes from @berkshomes over on Instagram. This award-winning Pennsylvania home builder came up with a creative way of showing off the potential of their Daisy floor plan. They used the carousel feature to show furnished looks next to each empty room, giving followers beautiful design and decor inspiration for what they could transform each space into if they chose this model for their new home.

Real Estate Market Update 📈

US Market:
According to the latest data from the National Association of Realtors®, the average existing home price for September was $404,500, which is up 3% year-over-year. It is important to note, however, that average home prices have decreased for the third consecutive month.

The Federal Reserve made their first rate cut in four years last month and there could be another by the end of the year. Lower interest rates are likely to push demand and home prices back up.

Canadian Market:
In September 2024, Canadian home sales increased by 1.9% month-over-month, marking the third consecutive rise following interest rate cuts by the Bank of Canada. This pushed sales to their highest level since July 2023. The gains were driven by markets in the Greater Toronto Area, Montreal, Vancouver, and other key regions. Additionally, the number of newly listed properties surged by 4.9%. 

The actual (not seasonally adjusted) national average sale price was $669,630, which is up 2.1% compared to the previous year. Expectations of further rate cuts could affect buyer activity later this year.

Just For Laughs 😂

What We’re Listening To 🎧

It’s finally here! We’re thrilled to announce the launch of The Home Builder Marketing & Growth Show! This podcast is dedicated to helping home builders, developers, and industry professionals master the art of marketing, grow their businesses, and stay ahead of industry trends.

The first five episodes are already online, so you can start listening today!

• How to unlock the power of content marketing.

• Tap into more potential sales with the Larger Market Formula.

• How to revolutionize your CTAs in Hubspot.

• Get expert advice on how to revitalize your website.

• Leveraging buyer personas to help you sell more homes

Stay tuned for future episodes, and prepare to elevate your marketing game!

Points of Interest 🧐

📆  On this day
On this day in 1901, Annie Edson Taylor became the first person to successfully go over Niagara Falls in a barrel.

🔥 You’re Fired
A brand-new fire station in Germany, built without a fire alarm system, has burned down.

🐸 Live Long and Frog-sper
Scientists have discovered seven mysterious new species of frog in Madagascar that make Star Trek sound effects.

Whenever you're ready, here are 3 ways we can help you grow:

1. Complimentary 1-Hour Strategy Session: Let's get to know each other. We'll hop on a Zoom call to understand your goals and challenges and then provide actionable marketing recommendations tailored to your business. Walk away with strategies you can implement immediately. Schedule your no-cost strategy session.

2. HubSpot Audit & Optimization: Unlock the full potential of your HubSpot investment. Our thorough 60+ point check-up will identify what's working well and what needs attention in your setup. You'll receive a comprehensive report and a 90-minute review session to maximize your HubSpot performance. Request your HubSpot audit.

3. Complimentary Website & Marketing Check-up: Give your online presence a boost. We'll review your website and marketing channels, then conduct a 60-minute workshop to share our findings. You'll walk away with actionable tips to improve your digital marketing and attract more qualified leads. Sign up for your no-cost marketing check-up.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.4M+ website sessions
🙋 110,300+ leads generated
🏠 9,680+ homes sold
💰 $3.3+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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