Unlocking Better Subject Lines for Higher Open Rates

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

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In This Issue:

💡 The Big Idea: Create better subject lines and boost your open rates.
🐝 Industry Buzz: The latest marketing and industry news updates.
🏆 Quick Win: Don’t sleep on client testimonials.
🧰 Tech Check: Make the most of your funnels with Funnelytics.
🏅 Marvellous Marketing: A standout social post from Ventura Homes.
📈 Real Estate Market Update: a look at the market stats for June 2024.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Boost Email Opens 18% With This Simple Rule

Your subject lines can make or break your email marketing program. In this article from Justin Welsh, he covers some key topics to boost your open rates. Specifically, he talks about:

☑️ identifying common pain points
☑️ hinting at solutions to your readers’ problems
☑️ how to use specificity correctly
☑️ And more...

Industry Buzz 🐝

🔥Builder Business is Booming in Florida
As demand for new homes continues and markets in the Sunshine State continue to overperform, builders are making big moves by securing more land for future developments. 

📉 Single-Family Starts Dip Slightly in June
In June, single-family housing starts declined by 2.2% to a seasonally adjusted annual rate of 980,000 units due to high interest rates. But YTD single-family starts are up 16.1% and multifamily starts rose by 19.6%. Overall housing starts increased by 3.0%.

🏘️ New Jersey Builder Takes Creative Approach to Tackling Housing Supply Shortage
To address the housing supply shortage, this New Jersey home builder is developing duplexes on single lots despite challenges in securing zoning approvals. This project, involving a settlement with Rumson and the Fair Share Housing Center, has resulted in 18 new market-rate homes.

Quick Win 🏆

We all know they’re important, but for some reason, it falls to the bottom of the marketing to-do list. We’re talking about asking for reviews and testimonials.

Potential buyers look for these when doing research, so ask your recent clients a few simple questions and request a review. You could send out an email with a link to your Google Business Profile to make it super simple.

Tech Check 🧰

We’re a big fan of funnels and mapping them out, so when we found Funnelytics we had to jump on board! Easy to use with drag-and-drop functionality, you can get your whole team on the same page and forecast the results of your funnels with real-time numbers.

AI Prompt Play 🤖

Replace anything within [ ] with your info

Create a detailed content marketing plan for [your specific industry] targeting [your target audience]. Highlight the content types, distribution channels, and key performance indicators (KPIs) for measuring success.

Marvellous Marketing 🏅

Stand-Out Social Media Post From Ventura Homes
Today's stand-out social post comes from @venturahomestexas - we love this video testimonial they posted, coming from the happy homeowners themselves!

This behind-the-scenes perspective is a powerful example of social proof. Other prospective buyers can listen to their positive experience and expect a similar home-buying journey.

Real Estate Market Update 📈

US Market:
The median single-family home price in the U.S. reached a record high of $426,900 in June for the second straight month. This is a YOY increase of 4.1% and prices are up almost $50,000 since January. As demand for new housing continues, higher home prices look to continue for the rest of the year.

Canadian Market:
The Canadian housing market is starting to see some increased sales activity following the Bank of Canada’s interest rate cut. According to the latest data from CREA, national home sales climbed 3.7% month-over-month in June and the number of newly listed properties was up 1.5%. It’s good to see increases in the slower summer season and future rate cuts are expected.

“The second half of 2024 is widely expected to see the beginnings of a slow and gradual return of buyers into the housing market,” said James Mabey, Chair of CREA.

Just For Laughs

What We’re Reading 📖 

The Marketing Brew: This weekday article-round-up-style newsletter is full of current marketing news, trends and more. It’s less than five minutes a day to stay in the know in the marketing world. Check it out here: The Marketing Brew newsletter.

Points of Interest 🧐

🗓 On this day
On this day in 1984, Russian cosmonaut Svetlana Savitskaya became the first woman to walk in space.

💩 Poo-seum
The owner of the world’s largest collection of fossilized poop has opened a free museum in Williams, Arizona.

🐢 Slow Service
Train service in the UK was briefly interrupted this week after a tortoise was discovered on the tracks.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.3M+ website sessions
🙋 108,720+ leads generated
🏠 9,380+ homes sold
💰 $3.2+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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