AI Unleashed: Revolutionizing Content Creation for Marketers

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In This Issue:

💡 The Big Idea: Take a deep dive into how marketers are using AI to research and create content.
🐝 Industry Buzz: The latest marketing and real estate industry news updates.
🏆 Quick Win: Learn how to create a super-effective email marketing campaign.
🧰 Tech Check: Speed up your WordPress site with WP Rocket.
🏅 Marvellous Marketing: A standout social post from Fischer Homes.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

How are Companies Using AI for Marketing?

You can’t get away from it… AI is here to stay. So let’s take a look at how companies are using AI for marketing in this deep dive from Neil Patel. In this article, Neil talks about the different ways to use AI including:

☑️ creating whole content
☑️ assisting with your research
☑️ topic creation and/or brainstorming
☑️ And more...

Industry Buzz 🐝

📊 Upcoming Rate Cuts and What They Mean for Builders
In this article from Builder Online, the impact of potential Federal Reserve rate cuts on the housing market is explored. Lower interest rates would likely boost homebuyer demand by reducing mortgage costs, making homeownership more accessible.

However, builders may still face challenges such as fluctuating material prices and inflation. While the rate cuts could increase sales opportunities, success will depend on how builders adapt to these ongoing economic pressures.

📊 Reflections & Predictions from 18 Home Building Executives
Hear from 18 home-building executives as they share their reflections and predictions at the midpoint of 2024. Despite economic challenges like rising costs and market uncertainty, many are optimistic about the second half of the year.

Several executives highlight strong demand for housing, a focus on operational efficiencies, and an increase in affordability initiatives. While the industry is navigating inflation and supply chain issues, builders are adapting by adjusting pricing strategies and continuing to focus on land acquisition for future growth.

📊 Single-Family Output On The Rise While Multifamily Production Cools
In the latest report from the NAHB, single-family home production has increased across all regions of the U.S., signalling a positive trend for builders. This growth is being driven by easing interest rates and a growing demand for new homes.

However, multifamily housing production is down, reflecting shifts in market demand and the impacts of higher costs in that sector. The report highlights the ongoing need for builders to focus on market trends and economic shifts as they plan for future projects.

Get Your Learn On 🧠 

🤝 Home Builder Digital Marketing Summit
Head out to beautiful Raleigh, NC on October 23 - 24th, 2024, for two days of insightful conversations, collaboration, and sharing of innovative marketing ideas. Register before Sep 30 and save $200!

You can learn more here: Home Builder Digital Marketing Summit

Quick Win 🏆

One of the best ways to reach potential customers directly is with a well-planned email marketing campaign. Read up on the best practices and strategies for direct email marketing and prepare to be pleasantly surprised!

Tech Check 🧰

Everyone knows site speed is key for your visitors. So take a look at WP Rocket - this WordPress plugin has page caching, cache preloading, GZIP compression, and more. All of this means super-fast loading times without compromising your website.

AI Prompt Play 🤖

Replace anything within [ ] with your info

Can you suggest a creative LinkedIn carousel concept for [Product] that effectively showcases [Key Selling Points]? I'd like five engaging slides, each with compelling content and visuals to capture attention, communicate value, and drive interest in the product.

Marvellous Marketing 🏅

Stand-Out Social Post From Fischer Homes
Today's stand-out social post comes from @fischerhomes over on Instagram. We love this video they posted to their reels, where it felt like you were invited inside the great rooms in 11 of their model homes.

The song choice is perfect for this fall-themed post (warning: it may get stuck in your head!) and asking people to pick their favourite great room at the end is a simple, yet effective way to drive more engagement in the comments.

Just For Laughs

Final Countdown To The Launch Of Our New Podcast! 🎧

There’s only a short wait to go before the launch of The Home Builder Marketing & Growth Show! This podcast is dedicated to helping home builders, developers, and industry professionals master the art of marketing, grow their businesses, and stay ahead of industry trends.

Each episode will be packed with expert insights, actionable tips, and interviews with industry leaders. Plus, don’t miss our quick-hit segments like Marketing Minute and HubSpot Hacks: Builder’s Edition, designed to provide you with bite-sized strategies to boost your success.

Stay tuned for the release, and get ready to elevate your marketing game!

Points of Interest 🧐

📆  On this day
On this day in 1940 the Lascaux Cave Paintings, among the best preserved examples of prehistoric art thought to be around 17,000 years old, were discovered by some boys who followed a dog into a hole.

💥Hot Shots
Police in Virginia have warned the public not to store guns in their ovens after a heated-up firearm opened fire on its owners while they were cooking.

🍄Mushroom to Maneuver 
Scientists at Cornell have taught a fungus to walk after putting it inside a robot body.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency that has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.4M+ website sessions
🙋 110,200+ leads generated
🏠 9,680+ homes sold
💰 $3.3+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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