Understanding Google’s Algorithm Leak

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

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In This Issue:

💡 The Big Idea: How to make the most of Google’s recent algorithm leak.
🐝 Industry Buzz: The latest marketing and industry news updates.
🏆 Quick Win: Conducts short surveys to gather useful information.
🧰 Tech Check: Get the most out of your gathered data with Typeset.
🏅 Marvellous Marketing: A standout social post from Level Homes.
📈 Real Estate Market Update: a look at the market stats for May 2024
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Understanding Google’s Algorithm Leak and Its Impact on Home Builder SEO

The recent leaks of Google’s search algorithm documents have revealed intricate details about the ranking factors used in SEO. Blue Tangerine has a great article that covers what this means for you and where you should be focusing your SEO efforts. Highlights include:

☑️ UX and SEO integration
☑️ User interaction and engagement metrics
☑️ Links and local relevance
☑️ And more...

Industry Buzz 🐝

📈 Mortgage Applications for New Home Purchases Up Nearly 14% Last Month
Mortgage applications for new home purchases were up 13.8% on a year-over-year basis in May, according to the Builder Application Survey from the Mortgage Bankers Association. Inventory on existing properties remains low in many markets, making buyers turn to newly built homes.

🏠 Built to Order Model from KB Home Sees Impressive Growth in Q2
Net orders were up 2% and net growth in order value was up an impressive 7% in Q2 of 2024. It’s clear buyers are drawn to the personalized choice offered by KB Home’s Built to Order model and the consistent demand for new housing is evident.

🔜 Federal Reserve Keeps Hold on Rates, WIth One Cut Expected by End of 2024
At the conclusion of its June meeting, The Federal Reserve’s monetary policy committee decided to hold the federal funds rate at a top target of 5.5% at the conclusion of its June meeting. The Fed also published new economic projections including an expectation of one rare cut by the end of the year.

Get Your Learn On 🧠 

🤝 Home Builder Digital Marketing Summit
Head out to beautiful Raleigh, NC on October 23 & 24th, 2024, for two days of insightful conversations, collaboration, and sharing of innovative marketing ideas. Register before June 30, 2024, and get early bird pricing!

You can learn more here: Home Builder Digital Marketing Summit

Quick Win 🏆

Set aside a bit of time to create a customer survey. Yes, we know most people don't like filling out surveys, but the info you get can be very useful! Make your survey short, only ask what you need, and if you can, offer a reward or incentive for completing it.

Tech Check 🧰

Speaking of… if you want to collect data easily, check out Typeform. It’s a high-quality tool that does forms, surveys, and quizzes. They have a huge library of templates to help you get started. And it integrates with HubSpot!

AI Prompt Play 🤖

Replace anything within [ ] with your info

Goal: Help me understand current trends and review my analytics

Prompt: Please research the current trends on [platform] and consider my top-performing posts, which include [provide a summary of high-performing posts]. Considering these insights, what are ten fresh content ideas that align with these trends and our brand identity? Please ensure these ideas vary in topics and style.

Marvellous Marketing 🏅

Stand-Out Social Media Post From Level Homes
Today's stand-out social post comes from @levelhomes on Insta - we love this move-in ready home post of theirs! This is a simple and effective way for home builders to market existing inventory on their social channels. The pricing is transparent, key features are listed, and there’s a beautiful exterior shot to make people want to take a closer look inside.

Real Estate Market Update 📈

US Market:
The average existing-home price for all housing types reached a record high of $419,300 in May 2024, an year-over-year increase of 5.8%. That marks four consecutive increases in 2024 and a clear sign that the market is active, with demand for good housing still very high with low inventory levels.

Canadian Market:
New data from the CREA shows the Canadian housing markets remained relatively calm in May, with national home sales dipping a slight 4% year-over-year to $699,117, while the number of new listings increased modestly. However, the Bank of Canada’s recent rate cut is expected to boost market activity in the coming months.

Just For Laughs 😂

Points of Interest 🧐

🗓 On this day
On this day in 1994, Aerosmith became the first mainstream band to offer a full song for download over the internet.

🏠 Not-So-Quick Possession 
A home in San Francisco is selling for just $488,000 USD with just one condition - you can’t move in until the year 2053.

🐴Ass-umed Identity
A pet donkey that disappeared five years ago in California has been discovered living with a pack of wild elk.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.3M+ website sessions
🙋 108,720+ leads generated
🏠 9,380+ homes sold
💰 $3.2+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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