12 Blogging Mistakes to Avoid

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

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In This Issue:

💡 The Big Idea: Learn which blogging mistakes you should avoid.
🐝 Industry Buzz: The latest marketing and real estate industry news updates.
🏆 Quick Win: Up your conversion rate by adding a great CTA.
🧰 Tech Check: Use ConvertBox to add engaging popups to your site.
🏅 Marvellous Marketing: A standout social post from Ivey Homes.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

How to Nail Your Blog Content: 12 Blogging Mistakes To Avoid

“Content is the reason search began in the first place.” - Lee Odden

You’re spending the time and effort to have content for your users; make sure it’s good. In this article, we cover 12 blogging mistakes we see a lot. Read on to learn about:

☑️ how to understand blog design for your users.
☑️ tips to master your niche.
☑️ how to write for the web.
☑️ and much more…

Industry Buzz 🐝

⛅ 5 Things For Builders To Focus On As Spring Selling Season Fades
This article from Builder Magazine lists the top five areas builders should focus on moving into the slower seasons of 2024. It’s worth a read!

🏡 Buyers WIlling to Sacrifice on Land to Achieve Homeownership
Amidst rising home prices and high mortgage rates, survey results from NAHB’s “What Home Buyers Really Want, 2024 Edition” show that almost 40% of buyers are willing to live on a smaller lot. The new 10-point housing plan from NAHB was created to help lawmakers improve housing affordability and reducing minimum lot sizes is something that was suggested.

📍 Relocation Trend Good News For Builders in These Southern States
Americans looking for a lower cost of living are headed south, with Florida, North Carolina, and South Carolina seeing the largest net increase, according to recent analysis by ConsumerAffairs. Other states ranked high for in-migration include Texas, Georgia, Alabama, Arizona, and Oklahoma.

Quick Win 🏆

Run a report of some of the top-performing pages of your site. From there, analyze the content and see if you can add a great CTA to help increase your conversion rate. Keep it as simple as possible too - remember, the more information you ask for, the lower the conversions.

Tech Check 🧰

And if you’re looking for something to help engage your site visitors 😉, try adding pop-up forms or CTAs with a tool like ConvertBox. By targeting the right visitors with a personalized experience, you can streamline the process of generating and converting leads.

AI Prompt Play 🤖

Replace anything within [ ] with your info

I am a [home builder in City] and I write long-form articles and blog posts for an audience of [who is your audience]. I’m looking for actionable, interesting, and SEO-friendly article titles that will resonate with my readers. Please provide me with a list of [number] compelling topics that are relevant to my audience and can help them achieve [what goals do they have?].

Marvellous Marketing 🏅

Stand-Out Social Media Post From Ivey Homes
Today's stand-out social post comes from @iveyhomes on Insta - we love this graphic! It’s a creative and engaging way for a builder to show off popular floor plans and ask followers to pick their favourite. This is also a great chance to direct them to your website if they want to learn more about your available models.

Just For Laughs

What We’re Reading 📖 

Epic Content Marketing by Joe Pulizzi
As the founder of the Content Marketing Institute, Joe knows a little something about content marketing. In his book, he covers six key principles about content marketing, and how you can use insights from your results to refine your content strategy. Grab the audiobook on Amazon and you can check out his second edition too!

Points of Interest 🧐

📆  On this day
On this day in 1983, Pioneer 10 became the first man-made object to leave the solar system. Heading in the general direction of the star Aldebaran, it should arrive at its destination in just over two million years.

🏖️ Sinking Feeling
The Maine Department of Agriculture, Conservation and Forestry has issued advice to beach-goers after a woman was almost swallowed by quicksand while walking on a beach. 

🐄 Burger Bargain
Brazil has uncovered a new $ 4 million supercow, which is apparently twice as meaty.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.3M+ website sessions
🙋 108,720+ leads generated
🏠 9,380+ homes sold
💰 $3.2+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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