Marketing Automation for Home Builders

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

This newsletter is best viewed online. Click here to read in your browser.

In This Issue:

💡 The Big Idea: Get tips and best practices for marketing automation.
🐝 Industry Buzz: The latest marketing and real estate news updates.
🏆 Quick Win: The importance of image alt text.
🧰 Tech Check: Automate your design work with Designs.ai.
🏅 Marvellous Marketing: A standout social post from Pointe Homes.
📈 Real Estate Market Update: a look at the stats for April 2024.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Marketing Automation for Home Builders

Marketing automation is an important tool your marketing department needs to be successful. The more processes you can automate, the less manual work your team needs to do and the easier it becomes to execute your marketing plans. You can create automated processes for many marketing activities. In this article, we cover:

☑️ What marketing automation actually does
☑️ How marketing automation works
☑️ Some of the top home builder marketing automation best practices
☑️ And more...

Industry Buzz 🐝

👫 The Top Compromises Buyers Will Make To Achieve Homeownership
With high mortgage rates and rising home prices, it’s no secret housing affordability is on many peoples’ minds. NAHB conducted a recent study to gain insight into home buyer housing preferences and specific compromises they would be willing to make to become homeowners. Here’s what they had to say.

💪 New-Home Market Continues Strong Start Through April
According to Zonda’s New Home Market Update, the pace of new home sales increased in April on a month-over-month and year-over-year basis. Three in five builders said demand was either on track or more than expected. However, 39% of builders surveyed said demand was slower than expected.

🏘️ Approximately One-Third of U.S. Homes For Sale Are New Construction
From retired schools to old warehouses, these adaptive reuse projects—winners in the 2023 Best in American Living Awards—show how historic community structures can provide new housing while revitalizing the neighbourhood at the same time.

Get Your Learn On 🧠 

🖥 Don't Panic, But... Google Released a Big AI Update for SEO

Another awesome webinar coming up on June 4 from Neil Patel. This time he’s giving you the info you need to make sure your website survives another Google update. Sign up here: NP Digital SEO Webinar

Quick Win 🏆

Image alt text is getting more and more play when it comes to SEO traffic. So put some time into your images. In fact, check out this video from HubSpot Marketing with tips on how to write great alt text. Remember, better alt text = better rankings.

Tech Check 🧰

If you’re interested in AI design work (as many people are!) then you should consider taking a look at Designs.ai. This software will help you save time and money when it comes to designing logos, banners, mockups, and more.

Check out the VideoMaker which uses text-to-video technology to create fully-edited videos from your content.

AI Prompt Play 🤖

Replace anything within [ ] with your info

Goal: A reel script that follows a scroll-stopping formula

Prompt: Hello, I'm a home builder in [city name]. Can you help me write a Reel script that follows this formula? The Hook > Establish Credibility > Present the Main Value > Call to Action.

The topic is about: [One major mistake to avoid making when considering an investment property]. To establish my credibility: [we’ve been building homes in City Name for 15 years]. The call to action: [download my "30 Days to Investor" Guide]. The tone should be: [Down to earth and friendly, not salesy]. Please include the Reel script, no visuals are necessary.

Marvellous Marketing 🏅

Stand-Out Social Media Post From Pointe Homes
Today's stand-out social post comes from @pointehomes on Instagram - we love this photo collage of one of their model homes! Each post comes together to create a unique layout on their profile as a full image at first glance. On each, you can find a quick write-up introducing the floor plan and encouraging people to click the link in their bio for a closer look. What a cool way for a builder to showcase one of their homes!

Real Estate Market Update 📈

US Market:
It’s clear the Spring selling season is here with low inventory and higher demand making their mark on home prices across the nation. The average single-family home price in the U.S jumped almost $15,000 from March to April, sitting at $407,600. This is a year-over-year increase of 5.7% and the highest price ever for the month of April.

Canadian Market:
The latest data from CREA shows the actual national average home price was $703,446 in April 2024, down 1.8% from the same time last year. Regionally, prices aren’t seeing much movement across the country. There are some exceptions though. Calgary, Edmonton, and Saskatoon are seeing steady increases since the beginning of last year because of their more affordable markets which has driven up demand. The number of newly listed properties in Canada rose 2.8% month-over-month, while home sales dipped a slight 1.8% in the same period.

Just For Laughs

What We’re Listening To 🎧

Noah Kagan Presents

Just an all-around awesome podcast for business and for life. Noah Kagan is the founder of AppSumo; he interviews some amazing people and shares some amazing life advice. You can listen on Spotify or Apple Podcasts.

Points of Interest 🧐

🗓 On this day
On this day in 1783 the first daily newspaper, The Pennsylvania Evening Post, was published in the U.S.

🐱  Over Qualificat-ion
A college in Vermont has given an honourary degree in “Litter-ature” to Max the cat, who has been living on campus for four years.

🐊  Gator Locator
A man in Pennsylvania is mounting a social media campaign to find his missing emotional support alligator.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.3M+ website sessions
🙋 108,720+ leads generated
🏠 9,380+ homes sold
💰 $3.2+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

What did you think of today's email?
Click an emoji. Your feedback helps us improve.

Let’s Get Social 😎