2024-05-02 OTH Newsletter

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

This newsletter is best viewed online. Click here to read in your browser.

In This Issue:

💡 The Big Idea: Elevate the experience in your show homes.
🐝 Industry Buzz: The latest marketing and industry news updates.
🏆 Quick Win: Keep your social media profiles up-to-date to boost your SEO.
🤖 AI Prompt Play: our swipe-and-deploy AI prompt of the week.
🏅 Marvellous Marketing: A standout social post from Liberty Homes.
📈 Real Estate Market Update: a look at the market stats for April 2024.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Elevating The Customer Experience In Your Show Home

Excelling in the skill of captivating walk-in customers at showhomes isn’t just smart; it’s imperative. By crafting that all-important first impression, salespeople can open doors to conversations that can lead to the sale.

In this article, we cover:

☑️ Setting the stage.
☑️ Questions and discovery to help engage walk-in traffic.
☑️ How to build some excitement.
☑️ And more...

Industry Buzz 🐝

📈 New Home Sales Up Nicely in March
Despite higher interest rates, new home sales rose in March due to a limited inventory of existing homes. Sales of new single-family homes in March rose 8.8% month over month; compared to last year, there was an equally impressive 8.3% gain.

🏠 Utah’s Plan to Build 35,00 Starter Homes to Combat Housing Shortage
Utah's new housing bills aim to boost capital for builders, prioritizing affordable homes for first-time buyers. The goal of 35,000 new starter homes by 2028 looks possible because these plans should keep production going and keep people in the state as it experiences growth.

👀 A Look At The Top 10 U.S. Home Builders from 2023
In a recent webinar, Tim Sullivan, Zonda's Chief Advisory Officer, and Principal Mollie Carmichael showcased the top 10 U.S. home builders from this year's Builder 100 list, ahead of the list's annual reveal.

Quick Win 🏆

When was the last time you took a look at your business profiles like Meta, X, LinkedIn, Instagram, etc.? Keeping your business profiles up-to-date across all your channels is important.

By ensuring your information is accurate, customers can find what they need to connect with you. Updating your profiles also allows you to showcase new products or services and highlight exclusive offers. It’s quick and easy to do, plus, regularly updating can help boost your SEO rankings!

Tech Check 🧰

Texting is how so many people connect these days, and if done properly, businesses can utilize that to their advantage. Check out SimpleTexting - this platform is packed with features and has over 1,000 integrations so it can plug and play with your current software. Send messages to a large group, have two-way conversations, create automated texts, and so much more!

AI Prompt Play 🤖

Personalize anything in [ ] to match what you need.

Generate a comprehensive list of pertinent keywords and engaging ad text for a Google Ads campaign highlighting [topic]. Ensure the ad messaging connects with the concerns and interests of the [target audience/demographic].

Marvellous Marketing 🏅

Stand-Out Social Media Post From Liberty Homes
Today's stand-out social post comes from @libertyhomebuilders on Insta - we love this move-in ready promo they shared. The home price after the discount is shown, the actual home as it sits on the lot, and the specs are listed at the top. That plus the detailed caption makes for a great post that would make any interested buyer stop and take a look.

Real Estate Market Update 📈

US Market:
The average price for a single-family home in the U.S. rose by 4.8% year-over-year to $393,500 in March. This is three straight months of noticeable increases after home prices bottomed out at 397,000 in January. This trend looks to follow again next month as the spring selling season is underway and low inventory levels will inch prices higher.

Canadian Market:
The latest data from CREA shows that the actual (not seasonally adjusted) national average home price was $698,530 in March, which is up 2% from March 2023. National home sales were up a slight 0.5% month-over-month in March. April data should show more of a response to the spring market as the number of new listings increases.

Just For Laughs 😂

What We’re Listening To 🎧

The Marketing Millennials by Daniel Murray
This podcast is just a fun, unfiltered, industry conversation with the game-changers behind some of the coolest companies from around the globe. You can listen on Spotify, Apple Podcasts, Google Podcasts, or Overcast.

Points of Interest 🧐

🗓 On this day
On this day in 2000, U.S. President Bill Clinton announced that GPS would be made available to the public, ushering in a new age of travel technology.

🌬️  An Unfortunate Windfall
Paris’ Moulin Rouge club is undergoing repairs after the blades on its iconic windmill accidentally fell off.

🤖  Digital Defrocking
An AI priest has been stripped of its virtual vestments after recommending people use Gatorade instead of Holy Water for baptisms.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.3M+ website sessions
🙋 108,720+ leads generated
🏠 9,380+ homes sold
💰 $3.2+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

What did you think of today's email?
Click an emoji. Your feedback helps us improve.

Let’s Get Social 😎