2024-04-18 OTH Newsletter

A bi-weekly round-up newsletter of the best new construction and real estate marketing, sales, and news in the industry.

This newsletter is best viewed online. Click here to read in your browser.

In This Issue:

💡 The Big Idea: Save time and money by automating your marketing efforts.
🐝 Industry Buzz: The latest marketing and real estate news updates.
🧠 Get Your Learn On: Embracing new technologies with Neil Patel.
🏆 Quick Win: Use Canva for stunning social media images.
🧰 Tech Check: Automate your landing pages with Unbounce.
🏅 Marvellous Marketing: A standout social post from Ivey Homes.
🤖 AI Prompt Play: our swipe-and-deploy AI prompt of the week.
... and more!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Love the easy-to-digest format. Gives me a quick pulse check on the industry and some new things to try."

The Big Idea 💡

Marketing Automation for Home Builders

Staying consistent with your marketing efforts is a key part of staying front-of-mind with buyers who may be stuck in a holding pattern. But constantly producing is time-consuming. Fortunately, there are tools available to nurture leads, automate repetitive tasks, and save time so you can focus on other priorities.

In this article:

☑️ Understand what marketing automation is and what it can do for you.
☑️ How to use automated emails for effective long-term lead nurturing.
☑️ Benefits of using a Chatbot to route inquiries and provide customer service.
☑️ How to automate 80% of your social media strategy.

Industry Buzz 🐝

🤝 Builders Considering More Direct Sales to Home Buyers
Builders are exploring ways to sell directly to customers without the help of real estate agents. This stems from the fallout of the recent National Association of Realtors (NAR) lawsuit, changing how commissions are paid.

🏠 Realtor.com March Report is Welcome News For Builders and Buyers
In their latest housing report, Realtor.com sees some positive trends for buyers. They can expect more available properties and a slight decrease in prices heading into the warmer months. This is welcome news for builders, who will see more buyers ready to enter the market and looking at their new build options.

📊 Data to Watch This Spring: Housing Supply, Mortgage Rates, Consumer Confidence and More
Economists from Zonda, the NAHB, the NAR, Fannie Mae, and the MBA shared their thoughts about the most important factors impacting housing and the overall economy as well as developments to track as the busy spring season begins.

Get Your Learn On 🧠 

🖥 Where the Smart Money is Going: This is What's Really Working in 2024…
… and according to Neil, you’re not going to like the data. This webinar from Neil Patel is on April 23 at 8:00 am PT and he’s going to cover three main topics:

☑️ Focusing on the right channels
☑️ How to tailor your approach
☑️ Embracing new technologies

NP always delivers great content in his webinars; you can register here.

Quick Win 🏆

Get more traffic on your social posts by creating eye-catching designs. Rather than posting a link and a standard image, get an account with Canva and create beautiful social media images to increase reach and engagement. Easily resize as needed, set up your brand kit for consistency and take a look through the huge template library for ideas!

Tech Check 🧰

If you’re looking for a super easy way to convert more of your visitors into leads, then check out Unbounce. This software helps you build beautiful-looking landing pages very quickly, and they have AI tools to help you write the copy for the page too! They’ve got a 14-day free trial and a wide range of plans to fit any budget.

AI Prompt Play 🤖

Personalize anything in [ ] to match what you need.

I'm a home builder in [city name] and my ideal client is [young families looking to upsize]. Could you create five TikTok/Instagram/etc. post ideas that address and overcome pain points and hesitations my client has about [buying a new home while selling an existing home]?

Marvellous Marketing 🏅

Stand-Out Social Media Post From Ivey Homes
Today's stand-out social post comes from @iveyhomes over on Instagram - we love this video, where they reunited with the DeAngelos, their very first homeowners who still live in the first Ivey home built in 2004! This video is a powerful testament to the quality of homes they build and says to other prospective homeowners that an Ivey home is a smart choice.

Just For Laughs

Points of Interest 🧐

🗓 On this day
On this day in 1506, the first stone of St. Peter’s Basilica was laid by Pope Julius II.

🦔 Hedgehog Heroics
A woman in the UK rescued a baby hedgehog and attempted to nurse it back to health, only to later discover it was a hat bobble.

🎵Tempo-rary Ban
Authorities in Chechnya have banned music that is either too fast or too slow, effectively outlawing most songs.

Whenever you’re ready, there are three ways we can help:

1. Visit our Home Builder Resource Library.
Find guides and resources covering many popular topics to help you sell more homes and grow your company.

2. Book a free Power Hour session.
Tell us about your company and what your biggest marketing challenge is, and we’ll give you actionable advice to put you on the fast track.

3. Hire us to do the heavy lifting.
Whether it’s project work, setting up HubSpot, or acting as an outsourced marketing department, you can rely on our 13+ years of digital marketing experience to deliver results.

About Velocity23

Velocity23 is a growth agency and has been specializing in digital marketing for home builders for 13+ years. As one of the first HubSpot partner agencies to specialize in the home-building industry, we’ve helped builders across the country solve their challenges with content marketing, lead generation, lead nurturing, and marketing automation. Our experience has led to the development of the Growth Engine Framework™️, a marketing system that’s helped our clients achieve:

🖥 7.3M+ website sessions
🙋 108,720+ leads generated
🏠 9,380+ homes sold
💰 $3.2+ Billion in reported client revenue

If you’re experiencing marketing challenges or you want to sell more homes and grow your company, book a call today and let’s see how we can help.

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